What Is Business Development and What Skills Are Needed? (2023)

A few weeks ago, I had a conversation with the head of business development for a French logistics company. He was over the moon because in only 5 months he reached his goal of getting 10 qualified opportunities. And, even better, he managed to go beyond the target by closing a €350K deal.

The results were shocking. And even more impressive, he got those results in a brand new industry.

Nevertheless, he got back to me a couple of days later, worried that he would lose his job.

As it turns out, the CEO was disappointed with these results because only one deal was closed. He expected more, and it didn’t matter thatthe business development representative (BDR)met his goals.

This story got me thinking aboutwhat business development actually meansand what companies perceive it to be.

So, what is business development then? And how does it interact with other departments?

In this guide, I’ll explain:

  • What is business development?
  • What are the skills required for business development?
  • Sales development vs business development
  • How Sales and Business Development can better work together
  • The future of Business Development

What Is Business Development?

The most accurate definition of business development is a set of tasks and processes meant to develop and implement growth opportunities within (and between) organizations in a sustainable and profitable way. In practice, however, most companies use the term differently, depending on what they need that role to do for them.

For example, Business Development in a SaaS scaleup usually involves a lot of cold outreach to potential customers. In a big, multinational company, on the other hand, Business Development may do market analysis for new-market entry or a new line of products.

Despite the differences, however, business developers across companies share one common goal: spotting and implementing new growth opportunities.

Business Development
A set of tasks and processes meant to develop and implement growth opportunities within (and between) organizations in a sustainable and profitable way

The key here is “growth opportunities.” In most situations, “new opportunities” means more than “new clients.” It also includes:

  • Getting new partners
  • Entering new markets
  • Developing new products

But how is this different from marketing anyway? At first glance there seems to be a lot of overlap between business development and marketing, but there are some key differences.

What’s The Difference Between Marketing and Business Development?

The division between business development and marketing can often be hard to identify, and can be made more difficult by the fact that business development can look drastically different from company to company. Here’s the difference: Marketing is primarily about attracting new leads and customers. Business development is about building relationships with organizations to generate new opportunities.

Let’s go a little deeper here, though.

Marketing Activities

Marketing is the customer-facing branch of your org. Like we mentioned, the primary goal is to attract customers. This is done in three ways:

  • Identifying your ideal customers by creating an Idea Customer Profile (ICP)
  • Maintaining a consistent brand and using various channels (website, social media, ads, etc.) to stay at the top of your ideal customers’ minds.
  • Educating customers about your organization, products, and offers.

In many cases — usually with smaller B2C offerings — this is enough to get a prospect ready to buy. At that point, they’ll either call your sales team or make a purchase on your site.

For everyone else, especially B2B, marketing is only the first stage in the journey, and this is where business development comes in.

Business Development Activities

Business development is all about relationships. The primary goal is to form strategic partnerships and relationships with other organizations in your target market.

This may include developing a relationship with a lead founder to push them closer to a sale. It can also mean leveraging current relationships to generate referrals and develop new markets in different geographic areas.

(Video) Business Development Skills - 3 Skills You Must Have To Succeed In Business Development

What Are The Skills Required For Business Development?

In general, BDRs work with the sales and marketing departments, providing support so they can reach their goals. This requires a unique blend of marketing, communication, and sales skills:

1. Marketing Skills

While business development executives focus on building relationships, they also need to be able to promote their brand, gain deep intelligence of new markets, understand the competition, identify and educate new target prospects. So these business development activities significantly overlap with those of marketing.

2. Communication Skills

Calling prospects, maintaining long-term relationships with strategic partners, listening to concerns of potential clients, and sharing valuable information with stakeholders requires strong communication and listening skills. It’s hard to succeed in the world of business development without being able to communicate confidently and clearly.

3. Sales Skills

BDRs usually share common skills with sales representatives, including prospecting, qualifying leads, nurturing relationships with both potential and existing clients, and updating sales customer relationship management databases on all sales activities including follow ups. BDRs typically work closely with sales team members to move prospects along the sales process.

If you think about it, a good BDR is a bit like a CEO. BDRs have to think quickly and strategically to win opportunities and stay ahead of the competition. As BDRs, we have to beentrepreneurialand visionary in the way we approach our work.

You see, we’re often the first contact point for potential clients and partners. Which means we’re the perfect people to gather insights directly from the market. That’s why this position can be extremely powerful when combined with other teams — especially the sales team, which is usually tasked with taking over opportunities.

So let’s dive more into the relationship between sales and business development.

Sales Development vs Business Development

What’s the difference between sales development and business development? Since there’s no agreed-upon definition, as you might guess, there’s always confusion around how this role differs from sales roles.

Companies often consider business developers as sales reps with a fancier title. Nothing could be further from the truth.

In fact, when companies treat business development as a part of the sales team, it tends to create misunderstandings and frustration — especially when it comes to revenue.

RELATED:How To Manage A Sales Team: 12 Expert Tips For Success

For example, leadership might think a new business developer will close deals in a very short amount of time. But this is an unrealistic expectation for a few reasons.

  • Business developers mainly go after new opportunities, and those require longer times to close.
  • Business development is not sales. So you can’t expect your BDRs to close deals in any time frame. (We’ll talk more about this in a minute.)

This is just one area where unrealistic expectations can arise. So let’s look at 3 ways Sales Development and Business Development differ — and how each contributes to ongoing sales.

1. BDRs and SDRs work in different stages of the customer journey

In fact, these two functions cover different parts of the same customer journey.

What Is Business Development and What Skills Are Needed? (1)

Top of the funnel – BDRs find new leads, start a conversation with them, and then educate them about our solution.

Bottom of the funnel – Sales Reps and Account Executives turn qualified leads into prospects, and convince them to buy.

It’s like an assembly line.

Business Developers fill the pipeline. Sales Reps and Account Executives nurture the pipeline and close deals, generating revenue.

2. BDRs and SDRs perform different tasks

Because BDRs and SDRs work on different stages of the sales funnel, they performdifferent types of tasks.

(Video) 3 Most Important Skills In Business Development

Did you know thatonly 28% of sales repssay marketing is their best source of leads? This is where business development comes in to help close the gap between sales and marketing.

Business Developers usually start conversations with cold leads. Therefore, they spend a lot of time:

  • Attending events
  • Connecting on social media
  • Launching new initiatives
  • Coordinating business development activities with marketing and sales

Sales reps usually engage with warm leads, people who are already considering their specific solution. Therefore, they spend their time:

  • Conductingcalls,demos, or meetings
  • Consulting and problem solving with prospects
  • Convincing potential customers to choose them

In general, the biggest differences derive from their different purposes. Business development activities are meant to spot and qualify new opportunities. Sales tasks revolve more around understanding the prospect’s needs and win them over.

Business developers experiment with new and creative ways to generate leads. Sales reps use proven methods to win customers over.

3. BDRs and SDRs don’t always align on their target

But they should!

Despite their differences, business developers and sales reps basically work on the same sales process. This means that the two teams need to align on one key element in order to reach results fast: the ICP and buyer persona.

Business developers need to understand who the ideal target is, so they can focus on leads that the sales team can close. In the same way, sales reps need to quickly assess whether a lead is worth pursuing or not.

Surprisingly, not every organization is clear about who they’re targeting.

They may have a vague idea of who they should target. But they haven’tcreated an Ideal Customer Profile or Buyer Persona— so they haven’t worked out the details. And that has a direct negative impact on the way sales and business development work.

If business developers don’t know which audience to target, they’ll fill the pipeline with a lot of irrelevant leads. These leads will not convert into paying customers, which will create frustration for your sales team.

Result: The company misses out on revenue!

In fact, organizations that take the time to determine who their ideal customers get68% more wins in sales.

In spite of their differences, the tight link between business development and sales means the relationship between the two is critical.

How Can Sales And Business Development Better Work Together?

Business development and sales share a common goal: to make the company successful. However, sometimes the differences between the two teams can prevent you from reaching this goal.

There are several things you can do to promote a better collaboration between business development and sales. These tips will help you increase performance by helping you hit your target consistently.

In fact, companies that have aligned their sales and marketing teams with clear business development initiatives haveincreased their customer retention by 36%.

RELATED:The Ultimate Guide to Sales Team Building Activities (+50 Recommended Ideas)

Fortunately, there are 4 important things you can do to make it a successful relationship between Business Development and Sales:

  • Clearly define the sales and business development positions
  • Define your ideal customer profile
  • Organize regular alignment meetings
  • Promote transparency and continuous feedback
  • Link bonuses to team performance

Let’s dig in.

(Video) 5 must-have business development skills | #BDHacks | Ep.15

Clearly define what BDRs and SDRs do

Business developers and sales reps play such similar roles, they can look like the same thing from the outside. This can create confusion when it comes to accountability.

If your sales reps don’t know what your business developers are doing — or vice versa — you might end up with trust issues, or worse, have steps in the funnel fall through the cracks.

To give you a practical example, when I was a BDR for a SaaS company, I was only in charge of sending the first emails and would then pass the lead to sales. The problem was, my AE thought I was going to follow up on those leads.

As a result, nobody followed up with the leads, and we left a lot of money on the table.

One common solution to this problem is theDaily Stand-up. But in my experience, it doesn’t work well. The meeting becomes routine, no one listens, and tasks continue to fall through the cracks.

To help solve this problem, my business partner and I developed a Standup 2.0.

  • Every day we’d make a list of our tasks.
  • As soon as one of us completed a task, the other had to cross it off the list.

There are so many benefits to this approach. Your team pays attention to what everyone else is doing. You increaseaccountability, especially if you have sales and business development teams working from home. And with competition as a driver, you encourage everyone to do their best work.

Here’s how you can do it:

Partner one business developer and one sales rep, and let them do this daily exercise. After one week, mix the teams and form new partnerships. It’s fun and effective.

What Is Business Development and What Skills Are Needed? (2)

Make your ideal customer profiles visible

Not having a well-defined buyer persona can cost your company a lot of money. It’s one of the reasons why — even though you have a full pipeline — you are not meeting your revenue targets.

If you haven’t already done so, make sure you do thorough user research and create yourideal customer profile. This research will highlight details about your audience that you can use for everything from marketing to ads to content creation and, of course, to find new clients.

But be aware. Doing the research isn’t enough. You need to make it easily accessible to everyone.

If your file’s in a hidden folder, it’s of little help. Instead, create persona cards, hand them over to your team, stick them on your walls.

Give your team a way to immediately review the information and double-check in case of doubt.

What Is Business Development and What Skills Are Needed? (3)

Organize regular alignment meetings

One of the issues I faced in my relation with AEs was the lack of feedback from their side. Many times they wouldn’t process my leads because they considered them low quality.

Finding quality leads isn’t always easy, and that’s why continuous feedback is necessary to improve the quality level.

Stat about leads

To make sure there’salignmentbetween BDRs and AEs, set up regular meetings where you can:

  • Analyze different types of leads so you’re on the same page about what a quality lead looks like.
  • Get on the same page about what success looks like
  • Develop a more targeted approach to lead generation

This way your business developers will have a clearer idea of what the company needs, and sales reps will have a better chance of closing deals.

(Video) Top 3 Important Skills In SaaS Sales- Business Development, Account Executive & Account Manager

What Is Business Development and What Skills Are Needed? (4)

Create experience-sharing moments

There’s nothing more eye-opening than trying to do someone else’s job. That’s why this team-building activity — “A Day in the Life” — is so powerful.

The concept is, once a month, BDRs and AEs swap roles.

So I would take on the role of my account executive and the AE would take on my role. At the end of the day, the entire sales team would meet and share our experiences.

It was a great exercise because it really helped me understand my colleague’s challenges and realize the impact of my business development activities on them.

Organize something similar so your team can develop a deeper understanding of what’s needed to be successful.

Link part of the bonus to team performance

I’m sure your team already has agenerous bonus system. But if it’s based on individual performance, it’s likely falling short.

Here’s why…

Usually, Business Developers’ performance is linked to the number of opportunities they generate, while Sales Reps’ performance is linked to revenue.

While this may work for AEs, it forces BDRs to focus solely on their number. As a result, they’re likely to develop lower quality leads — pushing leads regardless of quality, resulting in lower conversions and sales at the end of the pipeline.

The solution?

Base part of the individual bonus on the team’s performance. With this approach, the team must work together to get the bonus. Since they depend on one another to hit the numbers, they’ll coordinate activities and push harder when they fall short of their goals.

The Future Of Business Development

Business development is a powerful tool for business growth — but not everyone understands it. As a result, it’s somewhat underrated and unappreciated. And the fact that it’s so closely tied to sales (but isn’t sales) creates even more confusion.

We are now at a stage where business development is defining its borders. Companies are investing in this role to stay ahead of the competition. According to the 2020 Future of Jobs Survey by the World Economic Forum, business development positions are thesixth most in-demand emerging job roles, where data scientists came in first.

And it makes sense…

Changes in customer behaviors make business development vital. People now have plenty of ways to find (or not find) your company, and business development is the only role that’s tasked with following the trends and finding new channels to connect with prospects.

Of course, business development cannot get results alone.

It needs to work closely with other departments to get access to the right resources and make things happen — especially sales, since they are the ones who ultimately turn business development into revenue.

That being the case, the best investment a company can make is to build a strong team that combines marketing, business development, and sales — all aligned and working together towards the same goal!


What skills are needed for business development role? ›

Here are a few of the skills you should emphasize on your resume and during business development interviews:
  • Sales skills. ...
  • Communication skills. ...
  • Marketing skills. ...
  • Business intelligence skills. ...
  • ROI and data analysis skills. ...
  • Project management skills.

What is the most important thing in business development? ›

A significant aspect of business development is understanding the inner workings of a company's products and services, as well as its customers. Business development leaders can use these insights to help inform new marketing campaigns that guide potential customers to products and services that could benefit them.

What are your top 3 strengths as a business development manager? ›

5 Key Skills To Become A Successful Business Development Manager
  • Communication & Interpersonal Skills. ...
  • Negotiation skills. ...
  • Research & Strategy. ...
  • Business Intelligence. ...
  • Networking. ...
  • 5 facilities management skills you need on your CV for 2023.
7 Sept 2021

What are the skills required for business development intern? ›

Strong multi-tasking skills; Excellent communication skills; Ability to work in a fast-paced environment; Proficiency in Microsoft Word and Excel.

What is business development easy words? ›

In the simplest terms, business development can be summarized as the ideas, initiatives, and activities that help make a business better. This includes increasing revenues, growth in terms of business expansion, increasing profitability by building strategic partnerships, and making strategic business decisions.

Why should we hire you for business development? ›

For starters, I have all the skills and experience listed in the job description, and I'm confident that I can make an immediate impact on your company. It's not just my background in leading successful projects for Fortune 500 companies, but also my passion for the industry that drives me to succeed.

What is the goal of business development? ›

The objective of a business development process is to identify, nurture and acquire new clients and opportunities. Since finding better business possibilities is the core need of a company, there has to be a set model in place for the process.

How can I be successful in business development? ›

Read our 20 tips to be successful in business development coming directly from professionals working on it everyday.
  1. Be humble. ...
  2. Know your worth. ...
  3. Be curious. ...
  4. Communication is the key. ...
  5. Listen more than you talk. ...
  6. Don't be scared to ask questions. ...
  7. Get used to hearing NO. ...
  8. Failure is the key to success.
23 Apr 2019

What is the role of business development? ›

Business development managers play a crucial role in the success of an organization. These professionals generate new sales leads, negotiate client pricing, and forecast sales revenue, all to support one of the most important business development manager responsibilities — helping organizations maximize their profits.

What motivate you for this job? ›

Good answers to the question 'what motivates you? '
  • meeting deadlines, targets or goals.
  • mentoring and coaching others.
  • learning new things.
  • coming up with creative ideas to improve something, or make something new.
  • analysing complex data in order to draw clear and simple conclusions.
  • working well as part of a team.

What made you apply for this job? ›

1st Answer Example

"I applied for this position because I am seeking a more challenging opportunity in my field. Your job posting was especially exciting to me because your organization is well known for its unmatched level of professionalism and growth opportunities. I would be thrilled to work for your company."

What are business development skills in resume? ›

Sample Business Development resume summaries

Skilled in sales, business development and social media tactics. Expert in networking on social media. 6 years of experience as Business Development coordinator- collaborating with Sales, Marketing, Business and Tech teams to create custom RFDs for clients.

What questions are asked in business development interview? ›

General questions
  • What motivates you in your work?
  • What is your educational background? ...
  • Why do you enjoy business development?
  • What do you enjoy the most and least about teamwork?
  • What qualities do you think make someone a good salesperson?
  • Where do you see yourself in five years?
  • What is your greatest strength?

Why should we hire you for business development internship? ›

I have all the skills and qualifications listed in the job description, and if you hire me, I promise to deliver quality work throughout the tenure of the internship. I possess excellent communication skills, I'm a team player, and most importantly, I'm a dedicated worker. All I want is a chance to prove it to you.”

How can I be a good business development manager? ›

If you want to learn how to become a successful Business Development Manager, you need to follow the steps below.
  1. Have a business owner mindset.
  2. Pick a niche.
  3. Plan who your ideal audience is.
  4. Create a marketing and sales strategy plan.
  5. Set up inbound and outbound systems.
  6. Learn how to sell consistently.

What are examples of business development? ›

Business development activities span through different departments within a company, such as project management, marketing, sales, account management (led by the account manager), vendor management and product management. Partnerships, networking, negotiations, and cost-management activities are also a part of it.

What are the 4 stages of business development? ›

Identify Your Place in the 4 Stages of Business Growth

Startup. Growth. Maturity. Renewal or decline.

What are the 5 stages of business development? ›

Every new business and start-up, big or small, goes through the five stages of business growth. These phases include existence, survival, success, take-off, and resource maturity.

What to say when asked why we should hire you? ›

Tips to Improve Your Answer to “Why Should We Hire You?”
  1. Respond with clarity and confidence that you're a great fit.
  2. Never undermine your lack of experience.
  3. Always show what you feel makes you unique.
  4. Incorporate examples from previous jobs and how they relate to the key qualifications.

How do you see yourself 5 years from now? ›

In next five years, I would see myself as a person with more knowledge and experience and look for new opportunities which will improve my skills and enhance my knowledge I think that working in your organization will improve my experience and expertise.

Why are you interested in this company? ›

Express your personal passion for the employer's product/service/mission. Employers want to know you're passionate about what they do, whether it takes the shape of a product, a service, a mission, or a brand. You can also connect your passion to the company's core values, which can often be found on their website.

What is another word for business development? ›

In the context of a sales process, the term "business development" — also known as "sales development" — generally refers to the top-of-funnel activities conducted to identify, connect with, and ultimately qualify leads with particularly high buying potential.

What are the 3 main business objectives? ›

Objectives of Business
  • 3.1 1] Profit Earning.
  • 3.2 2] Market Share / Creation of Customers.
  • 3.3 3] Innovation & Utilization of Resources.
  • 3.4 4] Increasing Productivity.

What are 3 keys to succeeding in business? ›

The three key things that all long-lasting companies share, he posited, are: Great vision.
  • A Successful Business Needs a Strong Vision. ...
  • Smart Investments Allow for Growth. ...
  • People Are the Foundation of Business Success.
23 Dec 2019

How do you handle stress? ›

Healthy Ways to Cope with Stress
  1. Take breaks from watching, reading, or listening to news stories, including those on social media. ...
  2. Take care of yourself. ...
  3. Take care of your body. ...
  4. Make time to unwind. ...
  5. Talk to others. ...
  6. Connect with your community- or faith-based organizations.
  7. Avoid drugs and alcohol.

Can u work under pressure? ›

The answer is Yes. We surely can work under stress but the cons in working under pressure or stress is that it hinders or blocks your creativity and ability to take smart decisions. So to overcome this situation, we should stay calm and breathe more.

Why should we hire you with no experience? ›

Why should we hire you? Make your lack of experience work in your favour. Use this as a strength and tell the panel you are fresh, enthusiastic, hungry and ready to get started! You want the panel to hire you because of your passion for this job and how much you are attracted to their company.

Why should we hire you fresher answer? ›

As a fresher, I bring a lot to the table in terms of skill and ability. I am very flexible and adaptive to learning new things, which means I will be able to contribute something capable to the growth of the company. My last project in Operations taught me how to be a team player.

What do you have to offer for this position? ›

Outline Top Career Achievements

Always tie the accomplishment to how it makes you an asset. Examples: I was the youngest executive at my former company to ever win an industry merit award, which I am very proud of. I believe the leadership skills I acquired in that role would make me an asset in this position.

What are the business skills? ›

Business skills are competencies that help people understand consumer habits and organizational behavior so they can use this information to promote the success of the company. Business skills typically qualify as soft skills , and may include team management, leadership and communication skills.

What are the 3 main interviews used in a business? ›

Let us start with the different types of interviews. There are three types of interviews: unstructured, semistructured, and structured.

What are the challenges in business development? ›

Top 10 challenges of business development managers
  • Lack of training and structure.
  • Demotivation.
  • Time management.
  • Forming and maintaining relationships.
  • Finding the right leads.
  • Problem-solving.
  • Adaptability to change.
  • Generating new growth opportunities.
25 Jul 2022

How do you answer tell me about yourself in business development? ›

Your answer to the "tell me about yourself" question should describe your current situation, your past job experience, the reason you're a good fit for the role, and how you align with the company values. Tell the interviewer about your current position and a recent big accomplishment or positive feedback you received.

How would you describe yourself in a few lines? ›

I am ambitious and driven.

I thrive on challenge and constantly set goals for myself, so I have something to strive towards. I am not comfortable with settling, and I am always looking for an opportunity to do better and achieve greatness. In my previous role, I was promoted three times in less than two years.”

Are you available for 2 months starting immediately answer? ›

Explanation: For the prescribed two month internship I would like to extend my joining immediately. I available to work in your esteemed from this point of time. As this internship is home based I would like to start the internship at this regular point of time.

What is your strength and weakness best answer? ›

I am very honest. When I feel that my workload is too large to accept another task, or if I don't understand something, I always let my supervisor know. My people skills are my greatest strength. I find it easy to connect with almost anyone, and I often know how to empathize with others in an appropriate way.

What qualifications do you need for business development? ›

In most cases, you'll need experience in sales, marketing or business management. Certain skills are also vital to your success in this field, including those in sales, communication, negotiation, marketing, data analysis and project management.

Who is a good business developer? ›

A good business developer must have strong communication skills. They are required in order to communicate, present, assert and speak to all the different stakeholders involved. He must also be able to cold call prospects with confidence in order to gain new clients.

What should I study for business development? ›

Some of the courses to become a Business Development Manager are Bachelor of Business Management, Bachelor of Business Administration and PG Diploma in Business Management.

What are the 3 most important skills for starting a business? ›

Essential business skills
  • Financial management. Being able to effectively manage your finances is critical. ...
  • Marketing, sales and customer service. ...
  • Communication and negotiation. ...
  • Leadership. ...
  • Project management and planning. ...
  • Delegation and time management. ...
  • Problem solving. ...
  • Networking.

What qualities will you look for in a candidate for a business development sales role? ›

Business development is a complex field that requires the ability to spot opportunities to grow a company.
Top Skills That Recruiters Look for in Business Developers
  • Communication Skills. ...
  • Organizational Skills. ...
  • Negotiation Skills. ...
  • Creativity. ...
  • Strategic Thinking. ...
  • Commercial Skills.
1 Mar 2021

What do you do in a business development role? ›

Business development managers play a crucial role in the success of an organization. These professionals generate new sales leads, negotiate client pricing, and forecast sales revenue, all to support one of the most important business development manager responsibilities — helping organizations maximize their profits.

What makes you a good fit for the role of a business development executive? ›

A great business development executive is creative as well as competitive and bold in his decision making. They should also be able to blend sales and marketing and be able to take significant risks.

What is basic business skill? ›

Business skills are skills that help professionals understand consumers and organizational behaviour. These skills may include team management, leadership and communication.

What is the most valuable skill in business? ›

Ten Skills Workers Need to Thrive in the Fourth Industrial Revolution
Demand RankSkills: 2015Skills: 2020
1.Complex Problem SolvingComplex Problem Solving
2.Coordinating with OthersCritical Thinking
3.People ManagementCreativity
4.Critical ThinkingPeople Management
6 more rows

What should I say in a business development interview? ›

General questions
  • What motivates you in your work?
  • What is your educational background? ...
  • Why do you enjoy business development?
  • What do you enjoy the most and least about teamwork?
  • What qualities do you think make someone a good salesperson?
  • Where do you see yourself in five years?
  • What is your greatest strength?

Why should we hire you answer best? ›

Show that you have skills and experience to do the job and deliver great results. You never know what other candidates offer to the company. But you know you: emphasize your key skills, strengths, talents, work experience, and professional achievements that are fundamental to getting great things done on this position.

What position is business development? ›

A Business Development Manager is a professional who is responsible for the growth of their department. They work with their sales team to develop mutually beneficial proposals, negotiate contract terms and communicate effectively with stakeholders.

How do you sell a pen in an interview? ›

Tips and tricks to “sell me this pen”
  1. Be positive. An important part of answering "sell me this pen" is to be positive. ...
  2. Ask direct questions. ...
  3. Relate the pen to a larger concept or idea. ...
  4. Relate the pen to the interviewer's specific needs. ...
  5. Close by asking them to purchase the pen.


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